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Verner Panton Rebelled Against Sharp Lines and the Color White

With movement, color, and sensuality, Verner Panton created a radical alternative to the classic Danish design tradition.

By Camilla Zuleger

Photo: Verner Panton Design AG

Imagine a cave formed by soft, organic shapes in shades of blue, purple, and red. The ceiling isn’t just a flat surface above you – it’s a flowing textile sky, mirrored by the floor, which rises into gentle hills or forms places to sit, with the soft walls serving as backrests. There are no sharp edges, no right angles, no distinction between furniture and architecture – everything blends into a continuous landscape.

Light fixtures are hidden behind fabric, casting a dreamy glow where up and down, left and right seem to dissolve. This isn’t just a room – it’s a total sensory experience, enveloping the body and inviting you to lie down, crawl, and move freely through the space.

Visiona II – Verner Panton’s groundbreaking 1970 installation – challenged every conventional notion of how a space could be experienced. The project distilled Panton’s design philosophy into one immersive environment: a life in motion, bursting with color and sensuality.

Danish Design’s Enfant Terrible

Born in 1926 on the Danish island of Funen, Verner Panton began his studies at Odense Technical School before graduating as an architect from the Royal Danish Academy of Fine Arts in Copenhagen in 1951. While he is best known for his furniture and lighting designs, his architectural approach to shaping spaces for living is evident throughout his work.

His first job out of school was at Arne Jacobsen’s studio, but Panton quickly set himself apart from the dominant Danish design scene, defined by figures like Jacobsen, Hans J. Wegner, and Børge Mogensen. Where their designs were carefully choreographed and restrained, Panton embraced playful freedom.

»There’s a lack of furniture that invites change and play,« he wrote to his friend and collaborator Peter Weiss.

One response to that gap was the Phantom (1997), a sinuous seating sculpture designed for lounging or climbing. For Panton, life and work were driven by a sense of curiosity, movement, and the exploration of everything life could be—if only we surrendered to color, sensation, and instinct.

A Life in Motion and Color

Verner Panton was as colorful a personality as his work – he famously dressed only in blue. But his signature style wasn’t born from aesthetic concerns alone. He was interested in creating the tools people needed to live a life in motion. His visions were fully formed and went far beyond the desire to create something merely beautiful or universally appealing.

Firmly believing that humans aren’t meant to sit still, many of his chairs rock, spin, swivel, or otherwise invite alternative ways of being – rejecting the static nature of traditional seating.

It was, fittingly, a chair that cemented his reputation on the global design stage. The Panton Chair, born from his vision of a cantilevered chair made from a single piece of material, has become one of the most photographed chairs in the world, gracing countless magazine covers. A true icon of design.

Photo: Holger Ellgaard, Creative Commons SA 3.0

There’s No Such Thing as an Ugly Color

Verner Panton stood in stark contrast to the dominant Danish design trend of white walls, natural materials, and traditional craftsmanship. His work was bursting with color, and he was deeply committed to the idea of creating furniture that was 100 percent industrially produced. That’s why the futuristic – yet now classic – Globe lamp isn’t made of glass, as one might assume at first glance, but of acrylic—a man-made material that’s far removed from nature in both form and feel.

Although he did design several lamps in white, it was hardly his favorite color. And despite his claim that no color is inherently ugly, white was likely low on his list when it came time to inject life into a new design.

»The only color I ever heard you speak harshly about was white. White means surrender, and you wanted a special tax on the color white,« wrote Niels-Jørgen Kaiser, a close friend, in an obituary for Panton published in the magazine Arkitekten after his death in 1998.

Immersive Worlds in Every Color

Throughout his life and career, Verner Panton was driven by a fascination with the good life – and he saw color as essential to human well-being. For many, just hearing his name conjures vivid reds, oranges, purples, and blues. This is especially true of his full-scale installations, like the cafeteria he designed for the German news magazine Der Spiegel – three rooms awash in intense orange hues that create a near-psychedelic backdrop for a company lunch. The same goes for his art installations Visiona 0 (1968) and Visiona II (1970), as well as more commercial projects like his redesign of the Circus Building in Copenhagen, where colors cascade across rows of seats, columns, walls, and floors.

Today, we’re more likely to encounter a single chair or the subtler Flower Pot lamp in homes, both in Denmark and abroad. But Panton’s grand vision of creating fully immersive environments that awaken all the senses has never quite become mainstream. Still, his approach to space remains so relevant that his playful environments are regularly revived and reimagined in museum exhibitions, where new audiences can experience them afresh.

Photo: Ohh!!! - Unsplash
Photo: Ohh!!! - Unsplash

Sources:

  • Jens Bernsen: Verner Panton – rummet, tiden, stoffet, Dansk Design Center, 2003
  • Sara Staunsager: Verner Panton – Den gode smag af velvære
  • Arkitekten. Kaiser, Niels-Jørgen: Verner Panton 1926-1998, År: 1999, Hæfte: Årg. 101, nr. 2 (1999), Sider: 30-31